Halloween 2025 keywords: pop culture IP, vintage fantasy, sustainable DIY, with costume searches leading by a wide margin. Google Frightgeist data shows KPop Demon Hunters characters and Labubu were the year's most-searched costumes, followed by nostalgic movie and TV characters and fantasy witch styles
🎭Costume trends: pop IP and fantasy aesthetics are booming
Whimsigoth is trending among adults, with velvet and lace pairings creating candlelit moods; AI glitch style and cyber monster looks are gaining popularity. Kids costumes center on movie and designer toy IP. Pet costumes are growing steadily, with people prioritizing quick-release safety harness styles. Many opt for secondhand makeovers and old-clothing DIY, and sustainable costume choices are becoming a trend
🏠Decoration trends: giant skeletons remain all the rage, and magic forest themes are going viral
The 12-foot giant skeleton is still a search hit. Beyond classic orange-and-black palettes, magic forest and dark woodland styles are popular, with heavy use of dried flowers, moss, and moody greenery. Many families prefer large-scale yard scene decorations, while indoors they focus on cozy corner styling; props are increasingly reused to cut down on single-use consumables
🎉Party and event trends: neighborhood trick-or-treat nights are making a comeback
Small-scale neighborhood trick-or-treating and yard parties are back in demand. Online movie nights and livestream interactions still have some popularity, but people prefer in-person gatherings. Event styles balance light horror for adults with kid-friendly elements, and family parties use zones with different scare levels
🍬Food and candy trends
Traditional chocolate candy remains mainstream, while pickle-flavored candy corn became the year's breakout novelty food. Demand for low-allergen snacks is rising, and more parties now label allergens. No-bake kids desserts like pudding cups and worm gummy dirt cups continue to rank high in searches
Overall, Halloween 2025 blends creative pop IP with vintage fantasy aesthetics, with people chasing photogenic looks while also valuing prop reuse, safety, and a low-stress holiday experience
