annual trends
annual trends
annual trends
2026 Halloween Trends Report
2026 search and social media signals are moving away from gore toward a personality-driven, cozy, reusable Halloween: retro clowns, cozy gothic rooms, glow-in-the-dark yards, pets in soft costumes, and community contests that value storytelling over blood
annual trends
2025 Halloween Trends Report
The 2025 report tracks the first wave of Whimsigoth, projected window scenes, and adult Halloween dinner parties—themes that set the stage for 2026's dark atmosphere and neon season